Sunday, August 14, 2011

The Best Mascara on the Market!

It's no secret that Maybelline's Great Lash Mascara (you know, the one with the pink bottle and green top?) is a favorite among make-up artists and celebs, but do you know the history behind the product? Coming up on it's 40 year anniversary, we have no doubt that Great Lash's flawless reputation in the beauty industry will continue for another 40 years to come!

Here are some fun facts:

-Great Lash sold for $1.75 when it launched in 1971.

 -A tube of Great Lash is sold every 1.7 seconds in the US

-In 1971, Lilly Pulitzer, a designer known for her bright & cheery fabrics, inspired the legendary pink & green tube.

Here's a vintage Great Lash Ad from the 70's! Check out that original packaging! Love it!
Priced at an affordable $6.40, it blows away other "designer" mascaras priced at $30 and more! Trust us, this is the best product, at the best value. Now... can we put the age old question, "What's the best mascara" to rest? ;)

Maybelline teamed up with designers Tracy Reese, Max Azria and Vivienne Tam to create this gorgeous new limited edition packaging. Each designer took inspiration from their own collection to create inspired, fresh takes on the iconic pink and green tube.

Here's what the designers had to say: 

Max Azria Inspiration: “Maybelline has been backstage for BCBGMAXAZRIA’s runway shows for the past several seasons and I’m thrilled to be once again partnering with them on the 40th anniversary for their Great Lash Mascara. To bring the BCBGMAXAZRIA design aesthetic to such an iconic product is a true honor.” – Max Azria, Founder, Designer and Chairman of BCBGMAXAZRIAGROUP

Tracy Reese Inspiration: “Great Lash Mascara is a timeless product; every woman knows the iconic green and pink packaging. I was excited to design limited-edition packaging in celebration of the 40th anniversary and chose a graphic floral print that exudes fun and femininity and complements the signature colors of the brand.” – Tracy Reese

Vivienne Tam Inspiration: “I’ve worked with Maybelline New York for the past several seasons of Mercedes-Benz New York Fashion Week. I’m delighted to work with them again to celebrate the 40th anniversary of Great Lash Mascara. My Great Lash design is adorned with the Chinese symbol for “Lash,” creating the perfect fusion of the Vivienne Tam and Maybelline esthetics. It’s the must-have beauty accessory for fashionistas this fall.”

Maybelline New York has partnered exclusively with Target to distribute the Great Lash Limited Edition collection for a limited time only starting August 21st 2011 for a suggested retail price of $6.99. Definitely a must have purchase for every beauty lovers worldwide! 

No comments:

Post a Comment